The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects
Under the creative direction of Xavi Ribas and with the collaboration of graphic designer Oscar Valero, I made these 1 min 20 seconds of motion graphics for the campaign “Las fiestas clandestinas de Jack Daniel’s.”
