Generative Identity Design for MIT Media Lab
via vimeo.com
TheGreenEyl has teamed up with E Roon Kang to create a visual identity that keeps up with the heterogeneity of the MIT Media Lab. Instead of creating a single static logo they have gone for a far more contemporary option: with processing as the tool of choice they have developed an algorithm to create over 40.000 possible variations of the identity.
filed under: abstract animation design generative identity
