Retrowave by Florian Renner

Retrowave, what a great Tron-like animation by Florian Renner!

Retrowave from Florian Renner on Vimeo.

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the end of advertising as we know it

IBM

IBM has published a quite interesting ePaper titled “the end of advertising as we know it“:

The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects

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